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Brand Revival

We were asked to reinvent a dying brand. We chose Howard Johnson's.

[This was a student project for the VCU Brandcenter. Materials condensed for website. Additional content available upon request.]

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RADIO

BRAND ESSENCE SONG

TEAM

Daren Lifferth, Brand Manager | Kyle Calkins, Strategist | Jonathan Hirsch, Art Director | Prit Patel, Copywriter | Pete Davies, Experience Designer