BBF
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Brand Introduction

We were asked to create a new-to-world, mass-market beauty product brand that breaks established category codes. 

[This was a student project for the VCU Brandcenter. Materials condensed for website. Additional content available upon request.]

 

STRATEGY

 

CREATIVE WORK

 

WEBSITE PROTOTYPE:

 

BRAND ESSENCE VIDEO:          

[Found video edited for the sole purpose of a school project. No copyrights infringement intended.]

TEAM:

Steven Ebert, Strategist | Shannon Smith, Art Director | Shelby Lemons, Art Director | Carl JosephExperience Designer | Devin Altman, Copywriter