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Brand Repositioning

We were asked to reposition Lance Crackers to reach a new consumer base.

[This was a student project for the VCU Brandcenter. Materials condensed for website. Additional content available upon request.]

REBRAND AND EXTENSION

 

PROMOTIONAL CAMPAIGN

 

SPOTIFY ADS

 

IN-STORE

TEAM

Daren Lifferth, Brand Manager | Kyle Calkins, Strategist | Jonathan Hirsch, Art Director | Prit Patel, Copywriter | Pete Davies, Experience Designer