BBF

Refugees

Our professor asked us to "create understanding and stir compassion" for the Syrian Refugee Crisis. Instead, we made contact with Carry the Future (a charity that collects and delivers baby carriers to refugee families fleeing Syria), created a campaign to help raise funds and increase awareness, and donated our work to them when the project was complete.

[all materials property of carry the future. MATERIALS CONDENSED FOR WEBSITE. ADDITIONAL CONTENT AVAILABLE UPON REQUEST.]

 

CHALLENGE

 

BRAND IDENTITY

 

FUNDRAISING

 

PROMOTIONAL CAMPAIGN

CREATIVE CONCEPT: GIVE THEM BACK THEIR HANDS

 

This video is mostly original footage, supplemented with news footage and footage pulled from the Youtube channel of the United Nations High Commissioner for Refugees. 

 

CONCEPTUAL EXTENSION

 

TEAM:

Anthony Kondeati, Strategist | Shannon Smith, Art Director | Sarah Westerfield, Copywriter | Bryan MortensenExperience Designer